PLT Health Solutions, Inc. appointed Pritesh Shetty as director of business development for the APAC region. He brings more than 16 years of experience in sales, business development, and project management roles supporting the development of clinically-backed consumer products.

In his new role at PLT, he will direct business development efforts in key Asia Pacific markets including Thailand, Malaysia, the Phillipines, and Vietnam, as well as other emerging regional markets. Immediately before his current role, Shetty led business development in Asian markets for Prinova. He will be based in Selangor, Malaysia.

Shetty’s experience in the health and wellness industry, as well as the regional markets he’ll be working with, will help the company partner with regional supplement, food, and beverage companies, noted Mark Stephens, vice president of global sales for PLT Health Solutions. “International companies have had great interest in PLT Health Solutions’ ingredients for decades. As we continue our mission to expand our international presence, as a company, we want to develop closer relationships with consumer product companies as they look to develop their next products, a position we hold in North America,” he said. “Pritesh Shetty has excellent experience in a number of roles in the ingredient business, and we feel he will be an excellent resource for the Asia-Pacific customer community in leveraging our ingredient portfolio to create cutting-edge products.”

In his previous role at Prinova, Shetty sold custom premixes and functional ingredients in the Asian market, and oversaw the company’s distributor network in the region. He also served as senior account manager for dsm-firmenich (then DSM)’s human nutrition and health division and chief manager of international sales for Piramal Enterprise Ltd.’s nutritional solutions business. Prior to this, he worked on sales and global product management for OmniActive Health Technologies.